Turn everyday laundry into a WOW business.
A tech-enabled, lounge-style laundry brand — built with the machinery, branding, systems and support to run a modern store from day one. Three investment tracks, one proven model.
About The Brand
Laundry, run like a modern retail brand
Wash & Wow franchise partners don't just buy machinery — they get a complete store format: branded interiors, trained staff, marketing support and back-end systems, so the store is ready to open and easy to run.
Store, not a laundromat
AC-cooled interiors, seating, coffee & water station and Wi-Fi turn a waiting room into a lounge experience customers come back for.
Systems from day one
A customized billing application and dashboard limits leaks, tracks orders, pricing and revenue, making it simple to track.
Marketing, handled centrally
Digital marketing, website presence and brand creative are run by the head-office team, so local partners can focus on operations.
What your franchise cost includes
Beyond machinery and store build — these support layers are standard on every investment track:
Investment Options
Three tracks, one store format
Every track carries the same brand standards and back-office support. The difference is scale — store size, machinery capacity and whether the store runs a pickup-and-delivery scooty.
Starter Track
Ideal for small citiesA compact, counter-service store built around clean machinery — a perfect entry-level into the brand.
Standard Track
Most PopularThe full lounge format with a delivery scooty and higher machinery capacity for daily volume.
Premium Track
For larger territoryMaximum machinery and chemical capacity for high-footfall, flagship locations.
* All-in estimate: Combines the store investment (paid to Wash & Wow — including machinery, interiors, branding, and systems) with local on-ground setup done manually (electrical cabling, plumbing, water infrastructure, generator, and civil finishing).
The Numbers, In Full
Store investment breakdown
Line-by-line cost of the machinery, interiors, and systems package for each track, paid to Wash & Wow.
| Component | Starter | Standard | Premium |
|---|---|---|---|
| Franchise fee | ₹4,00,000 | ₹4,00,000 | ₹4,00,000 |
| Delivery scooty | N/A | ₹85,000 | ₹1,70,000 |
| Interior | ₹2,00,000 | ₹2,50,000 | ₹2,00,000 |
| Furniture | N/A | ₹1,00,000 | ₹1,00,000 |
| Branding board | ₹1,00,000 | ₹1,00,000 | ₹1,00,000 |
| Machinery | ₹5,00,000 | ₹11,80,000 | ₹21,00,000 |
| Chemical + packing | ₹1,25,000 | ₹2,00,000 | ₹2,50,000 |
| Installation Of Machinery | ₹1,00,000 | ₹1,00,000 | ₹1,00,000 |
| Accessories (Computer,Printer,etc..) | ₹1,00,000 | ₹1,25,000 | ₹1,25,000 |
| Total store investment | ₹15,25,000 | ₹25,40,000 | ₹35,45,500 |
Additional Setup Charges: Apart from the franchise price, additional setup charges will apply for electrical work, CCTV installation, generator setup, painting, and other related works, as per the selected plan: Starter – ₹5,50,000 | Standard – ₹7,50,000 | Premium – ₹9,50,000.
Royalty structure
Charged from the start of the fourth month of operation — giving every store a three-month runway to open, settle in and build footfall before royalty begins.
Royalty is calculated on monthly revenue, not on the investment amount — so it scales with how the store is actually performing.
Head-Office Support
Your Wash & Wow support team
Every franchise partner works alongside a four-person head-office team dedicated to keeping the brand, marketing and technology consistent across stores.
Content & Creative
Shapes brand visuals, in-store creative and campaign content so every store looks and feels like Wash & Wow.
Digital Marketing
Runs online visibility, campaigns and local marketing support to help drive footfall to your store.
Sales Team
Supports franchise onboarding and ongoing growth conversations as your store scales.
Tech Team
Maintains the billing application and store systems, keeping operations and reporting running smoothly.
From signing to opening
Franchise Launch Timeline
Sign on
Choose your track and confirm the franchise agreement.
Store build
Machinery, interiors and branding installed to Wash & Wow standard.
Store opens
Trained staff and systems in place from launch day.
Month 4 onward
Store is trading; 7% monthly royalty begins.
Ready to open your own WOW store?
Get in touch to discuss available territories, site requirements and the next steps to sign on.
Tell us about yourself
Our team will get back to you within 24 hours.
